Duplicate content can be challenging for search engines to decide which version of the content to show in search results, and duplicate content can have a detrimental effect on SEO and Google ranking. Here are a few causes for this:
Duplicate contents can dilute the page authority:
The same content appearing on many pages has the potential impact on page authority. Because it is impossible for search engines to identify which page is the most authoritative, they may not rank any of the pages as highly.
The strength and relevance of a specific web page are referred to as page authority in SEO. It is a statistic that search engines use to assess the significance and worth of a page, which in turn affects how high it ranks in search results.
The same content might reduce a page's authority when it appears on several pages of a website. Search engines may not rank any of the pages as high as they would if the content were unique as a result of their difficulty in judging which version of the content is the most pertinent and valuable.
For example, let's say you have a blog post that appears on two pages of your website. One page is the original post, and the other page is a category archive page that includes a list of all blog posts in that category, including the duplicate of the original post. In this case, search engines may not know which page to rank higher for that specific blog post, which can dilute the authority of both pages.
Page authority can affect how well your website performs overall in search results, which can have a detrimental effect on the rankings of those pages. It's critical to make sure that the content on each page of your website is original and worthwhile in order to prevent this.
Duplicate Contents Can lead to penalties:
Websites that employ equal content may be penalized by Google, which may lower their rankings or even remove them from search results.
Make sure your website only contains original content if you want to prevent these consequences. If your website contains duplicate content, you have two options: delete it or use canonical tags to tell search engines which version of the information should be shown in search results.
Google penalizes websites that employ duplicate material in a number of ways. Here are a few illustrations.
Lowered ranks: Pages with similar content may have their rankings on Google reduced. This can result in reduced traffic to the website and make it more difficult for certain pages to show up in search results.
Search engines may have trouble deciding which version of duplicate material on a website is the most valuable and relevant. Lower rankings and less exposure in search results may follow.
Removal from search results: In some cases, Google may completely eliminate equivalent-content-containing web pages from its search results. This can have a massive impact on a website's visibility and traffic because people are less likely to click on it, which can reduce traffic leads or sales.
Filtering out the duplicate content: When such content is discovered on a website, Google may in some situations take manual action against it. This can involve a caution or a fine that could harm the website's search engine rankings.
Reduced user experience: Moreover, similar content might harm a website's user experience. Users may be less likely to interact with a website or return later if they visit and discover that the information is equivalent to that on other websites.
Negative impact on authority and credibility: The authority and credibility of a website may decrease if it contains matching content. Search engines and consumers may view a website as less reliable and authoritative when it contains a lot of duplicate content.
Search engines prefer unique content:
Search engines are designed to give users the best possible results. Search engines may have trouble deciding which version of the same content is the most pertinent if there are numerous copies of it. As a result, they might not show any duplicate content in their search results.
Why SEO (Search Engine Optimization) needs unique content :
Users will benefit from unique content since it offers them fresh insights or viewpoints that they can't get anywhere else. Unique material is more likely to rank higher in search results than identical content since search engines prioritize giving users the best results.
Avoids problems with duplicate content: As I already indicated, it might be challenging for search engines to decide which version of Similar content to display in search results. You may prevent these problems and raise your chances of ranking higher by providing original content.
Increases the possibility of backlinks: Links from other websites to your website, or "backlinks," are a crucial component of SEO. Since other websites are more inclined to connect to content that benefits their own visitors, original and high-quality content is more likely to garner backlinks.
Builds trust and authority: By continuously producing original material, you can position yourself as an authority in your field or specialized area. This can increase your credibility and help you gain the trust of your audience, both of which can result in more traffic and better search engine rankings.
Because it may increase your website's visibility, authority, and overall user experience, original content is an essential part of SEO.